2021 NBA CHAMPIONS Remember that one time you worked on Nike’s Milwaukee Bucks NBA Champion film back in 2021 when their marquee player Giannis Antetokounmpo would take a seemingly endless amount of time on the free throw line and the other team’s fans would start counting to 10 as a way to get in his head and it became this whole thing and so you came up with the idea of throwing that “counting thing” back in the face of all the haters but you had no time to execute it so you used found NBA footage and stock photography and licensed a track from a popular hip hop group and put it together in a stupid-quick amount of time and as the film made it’s way through all the corporate gatekeepers the story became even bigger when Giannis got injured in the playoffs and he was out, uncertain if he would even play in the championship and then, against all odds, he came back and rose to the occasion and all those corporate gatekeepers couldn’t believe the incredible story that had just unfolded in front of themselves and knew the film would meet the moment and be the perfect middle finger to Giannnis’ critics and you and everyone involved were excited to throw this film out into the world during the first commercial break just moments after the Bucks clenched their first title in 50 years and then Giannis’ agent killed it at the last minute?
ESCAPE TO CAVIAR Caviar offers up a decidedly different kind of experience than the typical meal delivery service which has little more to offer than a quick transaction. Tapping into people’s inherently emotional relationship with food, we positioned Caviar as a destination; an escape from the monotony of daily life into the gastronomic nirvana of their favorite restaurants by visualizing the feeling of the experience.
OSCARS 2018 On the heels of the #metoo movement, this spot, directed and shot by Oscar nominees Dee Rees and Rachel Morrison, shows the promise of filmmaking for two young women looking to make something great. Featuring everyone from blockbuster directors to makers and creators from YouTube, the girls get advice on the world of possibilities for films to make on their own.
OSCARS 2017 During Hollywood's biggest night, Samsung took the stage and gave it to the filmmakers who weren't ever going to take home a statuette. This "acceptance speech" given by YouTube pioneer Casey Neistat took the focus off of the movies made for millions and shined the spotlight on “the rest of us” who are happily making films for nothing but the joy of it.
OVER-DELIVERING DELIVERY There’s delivery and then there’s Shipt. While other delivery companies perform the bare minimum, expert Shipt shoppers go above and beyond what’s typically expected in order to get you exactly what you need. Through a series of 15 second films and OOH, this campaign highlights the lengths these shoppers will go to in order to get it done.
DODGE DART LAUNCH The Chrysler corporation had taken a lot of big gambles since being bought out by Fiat. The Dodge Dart, however, was one of their biggest. The Dart didn't just have to reinvent the compact car, but the Dodge brand as well. This campaign had to do the same thing. Through showing the no-nonsense, go-with-your-gut type of thinking it took to make the Dart, Dodge was able to show people, once again, that they are a company of car people, not committees.
KEEP CLIMBING After a very successful and artful campaign from Wieden and Kennedy lifted Delta out of the depths of the airline industry, it was time for them to make a new statement that they were, indeed, back. With plenty of good things to talk about, this spot is the opening salvo in a new campaign that aims to show the world that Delta is, once again, on top.
BEER. BRATS. BIKES. Gestalt Haus has been a mainstay in the local Marin County California mountain and road bike community for years, serving a decidedly stripped-down offering of just beer and sausages in a proudly no-frills environment. This campaign was designed to reflect Gestalt’s simple, straightforward approach to the kind of experience you’ll get (and won’t get) when you walk through the door.
TOMORROW STARTS HERE After years of running the same campaign, Cisco turned to Goodby, Silverstein and Partners to give their brand some fresh thinking. The idea that came out of this partnership was to create a campaign about the connectedness of everything in the world. Working with famed director Mike Mills, this spot was created to launch Cisco's new campaign that shows the brand as being at the center of everything from nature to technology to humans.
THE WHISKIEST WHISKEY How do you stand out in the increasingly, ridiculously crowded whiskey space? By reminding everyone that you were the one that started it all in the first place. You know, the originaliest original, iconicaliest iconic of them all.
EVERYTHING MATTERS Harnessing the power of a connected network of things, Intel’s vision technology allows businesses to catch small problems before they become larger ones. In this B2B work for Intel, we simplified the complicated story of the internet of things into a series of easily digestible films that highlighted the benefits of thinking small in a visually compelling way.
THERE’S AN AIRBNB FOR EVERYONE Nullam quis massa sit amet justo tincidunt varius. Etiam in enim vitae neque dapibus condimentum vitae nec est. Sed et sollicitudin nisi, eget dictum massa. Vestibulum cursus, mauris a convallis semper, turpis dui rutrum augue, sed vestibulum felis augue vel orci. Suspendisse sed porta neque, eget fringilla lacus.
THE HONEY BEE PROJECT When scientists discovered that bees were dying in droves with no real clues as to why, Haagen-Dazs knew they had to do something. This campaign ultimately raised a significant amount money for research, lead to congressional testimony by the client and won almost every award there was to win in advertising, from a Cannes Lion to two One Show Gold Pencils and the first-ever Green Pencil, awarded to the most environmentally responsible campaign of the year.
BATTLEFIELD 3 LAUNCH After five years in development, Electronic Arts wanted to create the biggest video game launch in history for Battlefield 3. This was no ordinary game. It was the most realistic war game to date, putting it's players in the middle of the most treacherous, bloody battles ever seen by gamers. This spot, shot by Noam Murro, aimed to show war as it is, not glorified or heroic. This is the war portrayed in the game. The campaign helped to make Battlefield 3 one of the top video game sellers in history. The spot helped Noam Murro to win Best Commercial Director in 2012 by the DGA.
RAZR2 LAUNCH Motorola needed a big idea for the follow-up to the largest selling cell phone in history, the RAZR. The problem was, it wasn’t very different than the previous phone. So we had to do that with the advertising. Working with the most creative film director on the planet, Michel Gondry, we created a 60-second film and accompanying website. Unfortunately, the very day that the effort went live, the iPhone was released. Sometimes, a great creative effort can’t stand up to a seismic shift in technology.
MOTOFONE LAUNCH How do you sell a cell phone around the world to people who’ve never had a phone? Make it act like something that’s irreplaceable. This effort was aimed at selling the first phone that would be affordable in every country around the world, a goal that it actually reached.
CLIMACOOL The brief was to make a decidedly uncool running shoe technology popular amongst kids. To top it off, it needed to be done with extremely limited dollars. After shooting six films in one day for an extremely low production budget, this campaign then appeared in adidas stores all over the country. The result: Climacool became, uh, cool.
GHOSTRIDE Amazing shoe + 1980's iconic video game = massive success. The copy reads: The unstoppable Ghostride. For whatever the universe throws at you.
VOLT SUPERBOWL LAUNCH Chevy had just emerged from the deepest recession in our country's history and it was out to prove that it was a major player once again. The first thing they did was create the Volt, their answer to the electric car. The second thing they did was make a major media buy on the Superbowl. This spot was the convergence of those two efforts, announcing to the world that Chevy was back in a big way.
FSN BASEBALL Fox Sports had always been home to baseball. But it had never acknowledged what everyone already knew: The fans make the game what it is. Fans that literally feel every aspect of the teams and games they love. This was a chance to take our hats off to the people who really mattered.
FORD EXPEDITION Nullam quis massa sit amet justo tincidunt varius. Etiam in enim vitae neque dapibus condimentum vitae nec est. Sed et sollicitudin nisi, eget dictum massa. Vestibulum cursus, mauris a convallis semper, turpis dui rutrum augue, sed vestibulum felis augue vel orci. Suspendisse sed porta neque, eget fringilla lacus.
APPLE WATCH LAUNCH Premiering at Apple’s 2015 Keynote, these films follow the journey of Christy Turlington, former supermodel and founder of Every Mother Counts, as she uses the Apple Watch to prepare for the London Marathon. Traveling from New York to Tanzania to London, it shined a light on Turlington's goal to finish her marathon in under four hours while doing the valuable work with her maternal health foundation.
SUPERBOWL The Budweiser Clydesdales are as iconic as the beer they represent. So when it came time to add yet another link to this storied chain of commercials, we chose to approach it from a slightly different angle with the ultimate, against-all-odds, underdog story- a donkey gunning for a spot on the Clydesdale roster. The Donkey ended up making it to the Superbowl, placing #1 in the The Wall Street Journal and ESPN polls, and picked up an Emmy nomination along the way. But you knew all of that because you read about it in Horse Illustrated Magazine.
PEOPLE FIRST Saturn started as a customer-first company and, after years of steadily losing this image, reclaimed it again, with a campaign that focused squarely on the thing that had always been the driving force of their operation: the people.
IT’S DIFFERENT IN A SATURN At the same time that Goodby was working on restoring Saturn’s brand image, it also knew very well that sales are what drive the automotive industry. They had to convince people that, like the company itself, the cars were different and better than others in that category. All of our communication ultimately reframed how an affordable car company could and should be perceived.
F1 TIRE LAUNCH To launch Goodyear's foremost performance tire here in America we set out to create the most unadulterated collection of the best "driving" roads this nation has to offer, presented in all its glory inside of a massive gatefold. The copy reads: “They're waiting. The F1. Designed in Europe. Imported here. Have a nice day. On the wings of Goodyear.”
IT’S TIME FOR ETRADE There were a lot of ways to make money back in 1999 but there was nothing quite like playing the market from the comfort of your own home. Etrade revolutionized online trading and paved the way for a host of parity companies to come. Part of the sustaining effort after the initial launch, this outdoor reminded people that it was time to empower themselves, embrace the future and make a lot of money.
